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  • Profile photo of nmw

    nmw 16:20:02 on 2016/07/03 Permalink
    Tags: , analytic, analytical, analytics, authenic, authenicated, authenicity, , , , , counterfeit, , , , engaging, , , , , , imposter, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , topics, , , , ,   

    Sign My Guestbook + The Rationality of the Written Word 

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    I enjoy following Chloe Thurlow’s writings and musings very much. Whenever I start reading, then I am quite sure that my time will be well spent. I am sad that her chloethurlow.com website is sometimes blocked when I am at work or at some other public computer, because writing on my phone is a truly laborious task which I would rather not engage in at all.

    Recently Chloe asked whether I might be willing to write something – meaning: for the chloethurlow.com audience. Obviously, yes! But it turns out willing and able are two very different things. What I immediately came up with was nothing less than „Painfully empty“ – at least that’s how I like to describe it.

    I have had other people ask me whether I might consider writing for „their“ websites. I usually decline, though, for several reasons. One reason is usually meant ironically – I use this when the person asking is a fan of Google: „they can just search“ (LOL)… and then of course the fans are forced to admit that would be logical, and perhaps they also realize how bogus the whole notion of Google is (though in some cases, I think that part whooshes right by above their heads).

    Another reason is that I would feel like an impostor. If people visit chloethurlow.com, wouldn’t they be disappointed to hear me preaching from that pulpit? As soon as I opened my mouth I would half expect my face to be pelted with tomatoes and rotten eggs. Cake wouldn’t be bad, as long as it tasted good.

    This brings me to the way I see and use „the web“. This is rather complicated, so if you don’t care then now would be a good time to stop reading. 😉

    In the early days of the web, there was this notion of „please come over to my place – and when you visit, then please sign my guestbook, post a comment“ … which was all more or less the precursor of: „please like my crap“. About a decade ago, Google made a quite significant change to the way they viewed content on the web. They introduced the concept of meaningless, insignificant blather. Of course they would probably say something like „we gave you a tool to deal with comment spam“. At the time, I was shocked that people would be willing to point out that the information on their own websites was insipid, useless, insignificant and probably a waste of your time (and certainly not worth the time for Google’s robots to scan it at the rate of fractions of a penny per pentillion). I knew then and there that this would be the end of comments. At the time, I was flabbergasted.

    Today, I look back and think: What a good thing! I don’t want to host your content. If you have something meaningful to share, then host it yourself. If you don’t have a dime, see if you can post it on some website that is willing to accept your thoughts for nothing (but don’t be so naive to think they won’t sell your private, personal parts to make money on it).

    When I want to share ideas, I see no reason to submit them to „other“ websites.

    What is an „other“ website?

    An other website is a site that I have very little or no control over. People need to get over thinking in black and white terms. You do not own your own website. People don’t own land. They use it. You don’t own me. If I feel like typing in chloethurlow.com rather than facebook.com that is entirely my decision. It is nothing other than my own rational behavior which motivates me to type in „weather“ when I want to learn about the weather. If I wanted romance, I would type in romance. I rarely type in Google.

    When I write, I expect people to be similarly rational. When Ella and Louis sang „Let’s call the calling off off“, they were declaring how relationships and meaning intertwine on a level that has little or nothing to do with individual pronunciation but everything to do with shared engagement with shared ideas. While I might seek to engage with romance, I might avoid engaging with brand names… and a big part of such a decision has to do with participating with people who perhaps think like I do, or perhaps think different – but in any case who care enough to become engaged.

    One important takeaway from this view of the web is an orientation towards language over a brand name orientation. Another – which is actually sort of a corollary – is that saying something like „you can contact me at so-and-so“ becomes meaningless. You can contact me at many locations, because I am engaged with many topics. I am not just here or there, I am almost everywhere.

  • Profile photo of nmw

    nmw 15:22:08 on 2015/01/15 Permalink
    Tags: , , , , , local search, , , physical, , , , , topics, topoi, , , , , ,   

    Topics as Locations: Physical Location vs. Virtual Location 

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    There are many people who get very excited about local search… — and so do I; but only a very few think about location in a way that could be described as even just remotely similar to the way I think about it.

    For most people, location is a place you go. For work, they go to some kind of business location or some so-called “office space”. The might work shifts at a factory, they might grab something to eat at a coffee shop or corner deli, sleep at home and so on. Most people who get excited about “local search” want to guide suckers into buying something as they move from place to place. I don’t have anything against that idea — it’s just that I don’t find it particularly exciting.

    What I find exciting is being on the same page. Although a big part of that has to do the words and languages we use to communicate with one another, it also important to underscore that words are puzzle pieces — and therefore only small bits of a much greater mosaic. One word alone actually has little or no meaning whatsoever. It is the way a word is used (and the context in which the word is used) that gives it meaning.

    Each context has its own vocabulary — it’s own jargon. Many people consider jargon to be a “negative” term, but I think that is mainly because they are uncomfortable with thinking about language as a context-dependent phenomenon. For example, few people would consider the phrase “I do” to be a very specific jargon term in the context of marriage ceremonies.

    Instead, the vast majority of people prefer a simpleton view that one word has one meaning — regardless of context. These are the kind of people you will reach if you advertise your products and services on a one-size fits all search engine like google.com — and if you do, then this will be the community you choose to interact and “do business” with.

  • Profile photo of feedwordpress

    feedwordpress 14:03:31 on 2013/11/14 Permalink
    Tags: , closed web, , , , , , , non-fiction, nonfiction, , , , , , , , , , topics, ,   

    How the Internet has revolutionized publishing, and why the Internet will not change fiction publishing one iota 

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    This is actually very fundamental with respect to online literacy, so in case you’re distracted, please either turn off whatever is distracting you or just come back later when you’re not distracted. Reading this while you’re distracted will do neither of us any good — if you’re never not distracted, then never mind, forget about it and go on doing whatever is distracting you some more. ;)

    Now, for the rest of you: For many centuries — perhaps even millenia — publishing has been about authors. The Internet changed that. Why? Because now it’s about topics.

    Let me give you an example: facebook.com is not about Mark Zuckerburg. It is the online version of what used to be the telephone directory… or at least one of them. Just as there used to be many phone directories, I expect there will at some time be several online versions (for example: personally, I think the .TEL top level domain is a far better system than facebook — it is very user-friendly, easy to understand and at the same time much more advanced technologically). The main point is: Websites are not about people, websites are about topics.

    Of course there are websites where the topic of the website happens to be a person — for example: marianne.com or nmw.tel, or the many millions of websites that exist first and foremost on the bottoms of business cards. Among such websites, fiction will continue to thrive as it has always thrived: readers follow fiction by author — as they used to visit the library shelves devoted to the author of paper books, so today they will visit the domain of the author who publishes his or her work online. What readers of fiction hunger for is in the author’s mind: stories, ways of telling a good story, expertise in the use of language, and so on.

    On the other hand, when they hunger for information about a topic, users will key in that topic and probably arrive at a website about that topic — in this case by-passing the author. Think about this for a moment. Just imagine several authors — whether Johannes Kepler or Gallileo Galilei, Sir Isaac Newton or Albert Einstein, a Pope or a Protestant — had all written books about the same topic… for instance: physics. Each of these people could have published such a book and called the book “Physics”. These days, they could even publish several books about the same topic, and give them all the same title, simply adding “revised edition” or something like that.

    Yet online, there is only one physics.com (apparently owned by Ray Kopsa or perhaps someone at CoVariant Systems), there is only one physics.net (but it is available / for sale, apparently from a colleague of mine at fabulous.com), only one physics.org (which is apparently the address of the “Institute of Physics”), and so on. As there are several hundred top-level domains, there are several hundred opportunities to write about “physics” on the open market of the world-wide web.

    Beyond that, ICANN has come up with a very stupid idea — namely to auction off all the other top-level domain strings anyone cares to bid on to the highest bidder. If, for example, Google or the Pope were to be the highest bidder for the string “physics”, then they would become the dictators of what anyone may publish at that address (and they would thereby also be able to dictate the price for how much that would cost). Since this essentially closes off the rest of the world-wide web to private development, I think it is useful to refer to all such domains as the closed web.

    Note that there is no longer really much of an opportunity to publish information on any particular topic unless it is under the constraints of either the competitive (and hence presumably “fair”) open web or according to the stipulations (which may be rather idiosyncratic and/or dogmatic) of the closed web.

  • Profile photo of feedwordpress

    feedwordpress 10:42:46 on 2013/06/18 Permalink
    Tags: , , , , narrow, online. topic, reach, , , , spread, thick, thin, topics, wide   

    Why a Wide-Spread Idea Beats Thin Thinking 

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    You might think I’m talking about narrow-mindedness — but I’m not. I’m actually talking about a misconception… namely: When people say they “don’t want spread myself too thinly”.

    Let’s say you wanted to sell bicycles online. You might be inclined to focus on bicycles.com — and indeed: I wouldn’t argue with that. But what about many other related concepts — such as “bike”, “bmx”, “fitness” or even “traffic safety”?

    Saying you’re not interested means you’re not interested in many of your potential customers — namely those who are seeking information about those topics.

    I already know what many of you are thinking now! ;) You are thinking: “We already reach all of our customers because we are on TV, on the radio, we are the top result on Google (for “bicycles”) and our page on Facebook has a gazillion fans (for which we paid our social media wiz a lot of money to acquire).

    Congratulations — you now have a fabulous presence on retard media! :D

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