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    nmw 10:16:04 on 2016/06/21 Permalink
    Tags: , , anti-social rationality, , , , , , , , , , , , , , offers, , , , , , search engine optimization, , , spam, spammer, spammers, spamming, , target market, targeting, , ,   

    Spam Index, Shopping Catalog & Co. – An Introduction to Anti-Social Rationality 

    Do you want to be the #1 top result on Google?

    No, thank you.

    To many people this reaction might seem odd.

    Let me backtrack a little. Yesterday I alerted yet another person of the fact that I can see they are using gmail.com as their email server (even though their email address shows merely their own domain name). I had initiated contact, and in the header information to their reply email – well, anyone can see this information, because it is in plain daylight, plain text, plain and simple – there was Google / Gmail. However, because most of the „users“ on the Internet are illiterate, many people think no one will ever notice that their correspondence is being shared with innumerable Fortune 500 companies and governments who are aligned with Google to harvest „insights“ from this data.

    My business contact was surprized, and broke off the contact. Of course Google knows who I am talking about, but I will nonethless respect this person’s privacy. If this information gets shared with other businesses (for example: competitors might pay money for such data, and simply add the cost to the price of their products and/or services), then it was not me, but rather the organization that is the world’s leading provider of industrial espionage software (aka Google).

    I am often disappointed and regret the widespread illiteracy. But at least I am not myself one of the suckers whose private information gets sold to the highest bidder.

    I think many people consider my complacency illusory and backwards. After all: If you want to show up on the Google website, wouldn’t you be happy to let them probe your interior, private and confidential business communications?

    No, not really – but thank you very much for the FREE OFFER! 😉

    I have many websites that rank very well (but no thanks to any sort of „special consideration“) on pretty much all search engines. Indeed, if there were a search engine they did not rank well on, then people would probably eventually avoid using it simply because the results on such a search engine would „suck“. Many years ago I sent Matt Cutts a „tweet“ showing him there was something wrong with Google and then they fixed it. You might be able to still find our exchange on twitter.com – but you would have to go back many years (I haven’t used twitter for… OMG, IDK how long).

    One thing you need to consider if you actually get a website to rank well on such so-called „search engines“ (BTW: many / most businesses which track „search engines“ are usually unable to define what is / isn’t a „search engine“), then you should be ready for spammers. If you are not ready, your site will be flooded with spam in a matter of minutes. Most of this spam is generated by robots, and robots work very fast. Being the top result on Google is an open invitation to having your inbox overflowing with love from a wide variety of „artificial intelligence“ machines. I, personally, have little or no interest in such robotic affection.

    I actually even have little interest in ranking highly on Google. In my opinion, the results are already so shoddy that I feel showing up on Google is sort of like showing up at a thug lineup. Most company websites where the company marketing team prides itself for its high ranking on Google are sending a very clear message to consumers: „We paid a lot of money to show up here, so if you buy from us you will probably need to pay a little more“. There is very little indication of quality or reliability from showing up on Google or Facebook or Youtube or whatever most people think of as a general „search engine“. At least Facebook seems to be honest about the need to pay money, but I really don’t think that would actually motivate me to waste it on reaching billions of people (and/or robots) with very limited literacy skills. Most such people (and/or computers) would probably not even understand (and/or act on) the most clearly written message anyways. They are usually primarily searching for a free lunch, flashing lights, bells and whistles – and I am not interested in offering anything like that. I am prepared to offer people and businesses affordable solutions, but I don’t want to be your slave.

     
  • Profile photo of nmw

    nmw 14:09:26 on 2015/03/22 Permalink
    Tags: , , , , , , , , , , select, selection, , , targeting,   

    The Greatest Retard Media Hoax is Publicity 

    Publicity

    This morning I was listening to Ravel’s “Bolero”, and as I was thinking about this post, it occurred to me that not only was the original audience shocked, calling him crazy… but also several decades ago, when the piece was featured in a film called “10” with Bo Derek, the intention was perhaps also to captivate, mesmerize and seduce the audience. The audience. Decades ago, “the audience” may still have existed — but today it is time to call that species extinct.

    Let me explain. For many scores, hundreds and thousands of years, we have had a notion of an audience… — addressing a public on a public square. For millions of years, we have communicated one-to-one, and then for a couple thousand some people have spoken one-to-everyone… whether that was an ancient Emperor or a modern dictator… or an advertisement in a movie theater, on television, on the radio, on Times Square… — whatever.

    Those days are now gone. There is no longer any public. “Publicity is a hoax. You will never again be able to address everyone — whether you are the President of the United States of America, or whether you are the Pope of the Catholic Church, or even if you are the CEO of Google. You will never have the kind of captivated audience propagandists once had and today still dream of.

    You will be very lucky if you manage to reach 1%. More likely, you will only reach an infinitesimal fraction of 1%. And yet, many retard media executives will probably successfully dupe the vast majority of many huge populations — who are by and large all illiterate — into believing that if they sign on the dotted line, then they can broadcast their message to the entire world. They will, of course, laugh all the way to the bank as they deposit the check into their accounts… because some illiterate person believes they have just bought a ticket to “get into heaven”.

    Indeed: There’s probably now another sucker born every second!

    If you want to take a first step towards selecting (also known as “targeting”) the audience you wish to address, start here. ;)

     
  • Profile photo of feedwordpress

    feedwordpress 12:06:08 on 2013/05/22 Permalink
    Tags: , , , , , post, posts, , , , , , , targeting, ,   

    Good Titles, Bad Titles: What Title of Your Post Says About You 

    A couple of decades ago ( 8O ), I did empirical research about how librarians thought about titles. Back then librarians were really the most advanced information scientists. In fact, they probably still are — except that today, people who are almost completely illiterate do not realize how stupid they really are (mainly because they’re also ignorant ;) ).

    Today there are basically 2 kinds of blog post titles:

    1. SEO title posts (written for people who type in questions)

    2. Answers (basically telling you what the detailed post says)

    You can easily recognize either of these. Something that begins in “How to” or “34 Ways to…”, or maybe “What you need…”, etc. are all written to match a search query… — and 9 times out of 10, they will not contain a useful answer (and that doesn’t matter to the authors, because they really only want you to click on the ads on the page ;) ). Such titles are bad because they’re misleading and a waste of time. They are very widespread in retard media.

    The other kind of title — the one that already tells you what the “answer” is — act more as an invitation to delve deeper into a topic, if (and only if) the answer is something that you wish to know more about. If you are not interested in this topic, then that doesn’t matter to the author, because then you are not really in the author’s “target audience”.

     
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