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    nmw 10:16:04 on 2016/06/21 Permalink
    Tags: , , anti-social rationality, , , , , , , , , , , , , , offers, , , , , , search engine optimization, , seo, spam, spammer, spammers, spamming, , target market, , , ,   

    Spam Index, Shopping Catalog & Co. – An Introduction to Anti-Social Rationality 

    Do you want to be the #1 top result on Google?

    No, thank you.

    To many people this reaction might seem odd.

    Let me backtrack a little. Yesterday I alerted yet another person of the fact that I can see they are using gmail.com as their email server (even though their email address shows merely their own domain name). I had initiated contact, and in the header information to their reply email – well, anyone can see this information, because it is in plain daylight, plain text, plain and simple – there was Google / Gmail. However, because most of the „users“ on the Internet are illiterate, many people think no one will ever notice that their correspondence is being shared with innumerable Fortune 500 companies and governments who are aligned with Google to harvest „insights“ from this data.

    My business contact was surprized, and broke off the contact. Of course Google knows who I am talking about, but I will nonethless respect this person’s privacy. If this information gets shared with other businesses (for example: competitors might pay money for such data, and simply add the cost to the price of their products and/or services), then it was not me, but rather the organization that is the world’s leading provider of industrial espionage software (aka Google).

    I am often disappointed and regret the widespread illiteracy. But at least I am not myself one of the suckers whose private information gets sold to the highest bidder.

    I think many people consider my complacency illusory and backwards. After all: If you want to show up on the Google website, wouldn’t you be happy to let them probe your interior, private and confidential business communications?

    No, not really – but thank you very much for the FREE OFFER! 😉

    I have many websites that rank very well (but no thanks to any sort of „special consideration“) on pretty much all search engines. Indeed, if there were a search engine they did not rank well on, then people would probably eventually avoid using it simply because the results on such a search engine would „suck“. Many years ago I sent Matt Cutts a „tweet“ showing him there was something wrong with Google and then they fixed it. You might be able to still find our exchange on twitter.com – but you would have to go back many years (I haven’t used twitter for… OMG, IDK how long).

    One thing you need to consider if you actually get a website to rank well on such so-called „search engines“ (BTW: many / most businesses which track „search engines“ are usually unable to define what is / isn’t a „search engine“), then you should be ready for spammers. If you are not ready, your site will be flooded with spam in a matter of minutes. Most of this spam is generated by robots, and robots work very fast. Being the top result on Google is an open invitation to having your inbox overflowing with love from a wide variety of „artificial intelligence“ machines. I, personally, have little or no interest in such robotic affection.

    I actually even have little interest in ranking highly on Google. In my opinion, the results are already so shoddy that I feel showing up on Google is sort of like showing up at a thug lineup. Most company websites where the company marketing team prides itself for its high ranking on Google are sending a very clear message to consumers: „We paid a lot of money to show up here, so if you buy from us you will probably need to pay a little more“. There is very little indication of quality or reliability from showing up on Google or Facebook or Youtube or whatever most people think of as a general „search engine“. At least Facebook seems to be honest about the need to pay money, but I really don’t think that would actually motivate me to waste it on reaching billions of people (and/or robots) with very limited literacy skills. Most such people (and/or computers) would probably not even understand (and/or act on) the most clearly written message anyways. They are usually primarily searching for a free lunch, flashing lights, bells and whistles – and I am not interested in offering anything like that. I am prepared to offer people and businesses affordable solutions, but I don’t want to be your slave.

     
  • Profile photo of nmw

    nmw 21:01:07 on 2015/02/18 Permalink
    Tags: , , , , , optimization, , , , seo, , ,   

    Language is a Communications Technology, not some SEO Tactic 

    When I first wrote about the Wisdom of the Language almost a decade ago, I realized that many people would probably think the idea was odd, and perhaps even revolutionary. I think perhaps I was also too much involved with rather “technical” details — and therefore many people didn’t seem to “get it” right off the bat. It’s really a very simple idea: A site named “X” is about “X”.

    I named the concept the Wisdom of the Language in order to contrast it with the Wisdom of the Crowds, a book that was very popular at the time (and which is sort of the basis for algorithmic search methods like those employed by Google). As I wrote back then, crowds are a sign of significance (and perhaps also something like credibility), but they are not a measure of relevance.

    Although this technology is quite simple and straightforward, language is also a very complex phenomenon. People who are not well-versed in how language works may not see the forest for the trees — and therefore they may easily get lost. This is especially the case for people who do not have much experience in comparing and evaluating a plethora of media and information sources. Many people have rather limited media literacy skills, and really do need the guidance of a trained information specialist (which had for over a century been the role of professional librarians).

    Starting about a decade ago, people began to think they no longer needed trained professionals to help and guide them. Now they felt ready, willing and able to discover facts by themselves — or rather with the help of an algorithm that would spit out objective “results”. Some people still to this day think the results this program returns are objective facts. They naively believe Google much like earlier generations blindly followed a Pope or presented their questions to some oracle or other magical power. They still do not realize that the primary purpose of Google is for the company to maximize its profits.

    Now as most people use Google to type in the name of the website they want to visit (for example: Amazon), there is a common and also a reasonable misconception that the name of a site can be used as a way to “optimize” it for search engines (such that when someone types in “hotels” or “weather”, the top results in a search engine might very well be a site like hotels.com or weather.com).

    While that may be true, that is actually not the main reason why the Wisdom of the Language works better than the Wisdom of the Crowds. Using the Wisdom of the Language, a brand-name website like Google will actually ultimately become superfluous. As people become aware of the fact that weather.com has reliable information about weather, and that hotels.com has reliable information about hotels, they will no longer need to search for “weather” or “hotels” at the Google website. Instead, they can skip that detour and go directly to the information source.

    Most people still do not have the media literacy skills to be able to reliably evaluate the quality of information different websites provide — but it is getting better, slowly but surely (and many Wisdom of the Language websites are helping to pave the way).

     
  • Profile photo of feedwordpress

    feedwordpress 10:42:46 on 2013/06/18 Permalink
    Tags: , , , , narrow, online. topic, reach, , , seo, spread, thick, thin, , wide   

    Why a Wide-Spread Idea Beats Thin Thinking 

    You might think I’m talking about narrow-mindedness — but I’m not. I’m actually talking about a misconception… namely: When people say they “don’t want spread myself too thinly”.

    Let’s say you wanted to sell bicycles online. You might be inclined to focus on bicycles.com — and indeed: I wouldn’t argue with that. But what about many other related concepts — such as “bike”, “bmx”, “fitness” or even “traffic safety”?

    Saying you’re not interested means you’re not interested in many of your potential customers — namely those who are seeking information about those topics.

    I already know what many of you are thinking now! ;) You are thinking: “We already reach all of our customers because we are on TV, on the radio, we are the top result on Google (for “bicycles”) and our page on Facebook has a gazillion fans (for which we paid our social media wiz a lot of money to acquire).

    Congratulations — you now have a fabulous presence on retard media! :D

     
  • Profile photo of feedwordpress

    feedwordpress 12:06:08 on 2013/05/22 Permalink
    Tags: , , , , , post, posts, , , , seo, , , , ,   

    Good Titles, Bad Titles: What Title of Your Post Says About You 

    A couple of decades ago ( 8O ), I did empirical research about how librarians thought about titles. Back then librarians were really the most advanced information scientists. In fact, they probably still are — except that today, people who are almost completely illiterate do not realize how stupid they really are (mainly because they’re also ignorant ;) ).

    Today there are basically 2 kinds of blog post titles:

    1. SEO title posts (written for people who type in questions)

    2. Answers (basically telling you what the detailed post says)

    You can easily recognize either of these. Something that begins in “How to” or “34 Ways to…”, or maybe “What you need…”, etc. are all written to match a search query… — and 9 times out of 10, they will not contain a useful answer (and that doesn’t matter to the authors, because they really only want you to click on the ads on the page ;) ). Such titles are bad because they’re misleading and a waste of time. They are very widespread in retard media.

    The other kind of title — the one that already tells you what the “answer” is — act more as an invitation to delve deeper into a topic, if (and only if) the answer is something that you wish to know more about. If you are not interested in this topic, then that doesn’t matter to the author, because then you are not really in the author’s “target audience”.

     
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