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  • Profile photo of nmw

    nmw 10:16:04 on 2016/06/21 Permalink
    Tags: , , anti-social rationality, , , , , , , , , , , , , , offers, , online marketing, , , , search engine optimization, , , spam, spammer, spammers, spamming, , target market, , , ,   

    Spam Index, Shopping Catalog & Co. – An Introduction to Anti-Social Rationality 

    Do you want to be the #1 top result on Google?

    No, thank you.

    To many people this reaction might seem odd.

    Let me backtrack a little. Yesterday I alerted yet another person of the fact that I can see they are using gmail.com as their email server (even though their email address shows merely their own domain name). I had initiated contact, and in the header information to their reply email – well, anyone can see this information, because it is in plain daylight, plain text, plain and simple – there was Google / Gmail. However, because most of the „users“ on the Internet are illiterate, many people think no one will ever notice that their correspondence is being shared with innumerable Fortune 500 companies and governments who are aligned with Google to harvest „insights“ from this data.

    My business contact was surprized, and broke off the contact. Of course Google knows who I am talking about, but I will nonethless respect this person’s privacy. If this information gets shared with other businesses (for example: competitors might pay money for such data, and simply add the cost to the price of their products and/or services), then it was not me, but rather the organization that is the world’s leading provider of industrial espionage software (aka Google).

    I am often disappointed and regret the widespread illiteracy. But at least I am not myself one of the suckers whose private information gets sold to the highest bidder.

    I think many people consider my complacency illusory and backwards. After all: If you want to show up on the Google website, wouldn’t you be happy to let them probe your interior, private and confidential business communications?

    No, not really – but thank you very much for the FREE OFFER! 😉

    I have many websites that rank very well (but no thanks to any sort of „special consideration“) on pretty much all search engines. Indeed, if there were a search engine they did not rank well on, then people would probably eventually avoid using it simply because the results on such a search engine would „suck“. Many years ago I sent Matt Cutts a „tweet“ showing him there was something wrong with Google and then they fixed it. You might be able to still find our exchange on twitter.com – but you would have to go back many years (I haven’t used twitter for… OMG, IDK how long).

    One thing you need to consider if you actually get a website to rank well on such so-called „search engines“ (BTW: many / most businesses which track „search engines“ are usually unable to define what is / isn’t a „search engine“), then you should be ready for spammers. If you are not ready, your site will be flooded with spam in a matter of minutes. Most of this spam is generated by robots, and robots work very fast. Being the top result on Google is an open invitation to having your inbox overflowing with love from a wide variety of „artificial intelligence“ machines. I, personally, have little or no interest in such robotic affection.

    I actually even have little interest in ranking highly on Google. In my opinion, the results are already so shoddy that I feel showing up on Google is sort of like showing up at a thug lineup. Most company websites where the company marketing team prides itself for its high ranking on Google are sending a very clear message to consumers: „We paid a lot of money to show up here, so if you buy from us you will probably need to pay a little more“. There is very little indication of quality or reliability from showing up on Google or Facebook or Youtube or whatever most people think of as a general „search engine“. At least Facebook seems to be honest about the need to pay money, but I really don’t think that would actually motivate me to waste it on reaching billions of people (and/or robots) with very limited literacy skills. Most such people (and/or computers) would probably not even understand (and/or act on) the most clearly written message anyways. They are usually primarily searching for a free lunch, flashing lights, bells and whistles – and I am not interested in offering anything like that. I am prepared to offer people and businesses affordable solutions, but I don’t want to be your slave.

     
  • Profile photo of feedwordpress

    feedwordpress 03:39:24 on 2013/03/03 Permalink
    Tags: Addle Search, , , , custom, , , internet advertising, internet marketing, , , , online marketing, professional, , , web design, , , , webdevelopment, , ,   

    2 Weeks, 5 Days and 64 replays of Nirvana later… 

    I just woke up in the middle of the night with an AHA! insight into what (I think) my friend Brad Byrne was talking about nearly 3 weeks ago… — or maybe it’s somewhat of a tangent / variation on a theme… — involving Addle Search.

    Even though Addle Search is merely one component of a much larger structure (i.e. more generally: organizing the information available via the web), many people are (perhaps) more immediately interested in some other parts of parts of that grand scheme of things than in Addle Search.

    One such different aspect is (I think) what Brad was alluding to — namely the “custom web design” aspect. He didn’t mention this per se, but because he raised the question of what kinds of features might be available (which I totally did not understand at all at the moment, because I was working on a model involving a platform of something like a “plain vanilla” WordPress installation… — and I still am), I’ve now realized how this plays into the central idea of “giving people what they want”.

    The design / implementation possibilities of individual websites are (of course) nearly endless — and while that is not something that has to do with Addle Search, it is quite likely a concern that is very much on other people’s minds.

    I didn’t (and indeed still don’t) understand this — but that is probably mainly because the way I see it, the only limits with respect to site development are the “self-imposed” limits of the limited imagination, resources, etc. of the designer / developer in question.

    I had not highlighted this issue when introducing Addle Search — and I now see how this might have been a problem (insofar as many people are very used to picking items from a menu instead of thinking about and deciding such issues on their own).

    In the coming days, I will post more about this — so now is the time for you to get excited and develop a hunger for more in anticipation of some absolutely phenomenal ideas! :D

     
  • Profile photo of feedwordpress

    feedwordpress 15:42:29 on 2013/02/24 Permalink
    Tags: , antitrust, , , , , , , , , , online marketing, , , ,   

    In Advertising, Not Even the Paranoid Will Survive 

    The logical consequence of disintermediation is the extinction of advertising.

    Yet do not confuse advertising with marketing: Since every company will be a media company, marketing products and services via the company’s own media channels will become much more significant.

    Indeed, this is the plain and simple reason why Ebay was smart to acquire shopping.com, why Amazon was smart to acquire diapers.com, why NBCU was smart to acquire weather.com, why CBSi was smart to acquire the CNet portfolio of domain names, … — this list could go on and on.

    Even Google wants to acquire domain names (in particular top-level domains). It will be interesting to see whether the United States Antitrust laws will be applied to Google in this regard, or whether the government of the United States will allow a company that is supposed to index domain names to also manage the domain names it is supposed to simply index.

     
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