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    nmw 10:16:04 on 2016/06/21 Permalink
    Tags: , , anti-social rationality, , catalog, , , , , , , , , , , , offers, , , , , , search engine optimization, , , spam, spammer, spammers, spamming, , target market, , , ,   

    Spam Index, Shopping Catalog & Co. – An Introduction to Anti-Social Rationality 

    Do you want to be the #1 top result on Google?

    No, thank you.

    To many people this reaction might seem odd.

    Let me backtrack a little. Yesterday I alerted yet another person of the fact that I can see they are using gmail.com as their email server (even though their email address shows merely their own domain name). I had initiated contact, and in the header information to their reply email – well, anyone can see this information, because it is in plain daylight, plain text, plain and simple – there was Google / Gmail. However, because most of the „users“ on the Internet are illiterate, many people think no one will ever notice that their correspondence is being shared with innumerable Fortune 500 companies and governments who are aligned with Google to harvest „insights“ from this data.

    My business contact was surprized, and broke off the contact. Of course Google knows who I am talking about, but I will nonethless respect this person’s privacy. If this information gets shared with other businesses (for example: competitors might pay money for such data, and simply add the cost to the price of their products and/or services), then it was not me, but rather the organization that is the world’s leading provider of industrial espionage software (aka Google).

    I am often disappointed and regret the widespread illiteracy. But at least I am not myself one of the suckers whose private information gets sold to the highest bidder.

    I think many people consider my complacency illusory and backwards. After all: If you want to show up on the Google website, wouldn’t you be happy to let them probe your interior, private and confidential business communications?

    No, not really – but thank you very much for the FREE OFFER! 😉

    I have many websites that rank very well (but no thanks to any sort of „special consideration“) on pretty much all search engines. Indeed, if there were a search engine they did not rank well on, then people would probably eventually avoid using it simply because the results on such a search engine would „suck“. Many years ago I sent Matt Cutts a „tweet“ showing him there was something wrong with Google and then they fixed it. You might be able to still find our exchange on twitter.com – but you would have to go back many years (I haven’t used twitter for… OMG, IDK how long).

    One thing you need to consider if you actually get a website to rank well on such so-called „search engines“ (BTW: many / most businesses which track „search engines“ are usually unable to define what is / isn’t a „search engine“), then you should be ready for spammers. If you are not ready, your site will be flooded with spam in a matter of minutes. Most of this spam is generated by robots, and robots work very fast. Being the top result on Google is an open invitation to having your inbox overflowing with love from a wide variety of „artificial intelligence“ machines. I, personally, have little or no interest in such robotic affection.

    I actually even have little interest in ranking highly on Google. In my opinion, the results are already so shoddy that I feel showing up on Google is sort of like showing up at a thug lineup. Most company websites where the company marketing team prides itself for its high ranking on Google are sending a very clear message to consumers: „We paid a lot of money to show up here, so if you buy from us you will probably need to pay a little more“. There is very little indication of quality or reliability from showing up on Google or Facebook or Youtube or whatever most people think of as a general „search engine“. At least Facebook seems to be honest about the need to pay money, but I really don’t think that would actually motivate me to waste it on reaching billions of people (and/or robots) with very limited literacy skills. Most such people (and/or computers) would probably not even understand (and/or act on) the most clearly written message anyways. They are usually primarily searching for a free lunch, flashing lights, bells and whistles – and I am not interested in offering anything like that. I am prepared to offer people and businesses affordable solutions, but I don’t want to be your slave.

     
  • Profile photo of nmw

    nmw 13:20:03 on 2015/07/23 Permalink
    Tags: author, authors, book, books, catalog, , catalogs, , , , , , , , , , , , , , , , , , , , , , , , , , ,   

    To Read or to Be Read 

    When I was a kid, I used to go to the library a lot… and read books. Before reading them, I would need to find them. For those of you unfamiliar with this process: This was the prototype for most search engines (back then, people studying this process went to “library schools”, graduate programs for “information science” — and the field specifically focused on what is today referred to “search”, back then it was called “information retrieval”).

    But reading is not really something “for specialists only”. Before graduating high school, regular folks also had to learn about publishing. For example: They needed to know that books have authors, that they were published by publishing companies, and so on.

    Online, titles, authors and publishing houses became domain names. There are also numbers which refer to computers — perhaps this is roughly equivalent to the way people would refer to specific shelves where specific books were stored (this system of naming shelves, which was used in the earliest libraries, would later give way to so-called “call-numbers”, a system whereby a book was given a specific sequential number where it could be found). The biggest difference between traditional libraries and the Internet is probably the fact that online, the cataloging and indexing systems are integrated into the same system as the writing that they catalog / index. Although professional abstracting and indexing services also published such volumes (which looked very much like “regular” books), and these books were usually also given call numbers, putting them on par with the more ordinary literature, the librarian was the person who made this decision… and the librarian was the person ultimately responsible for maintaining the catalog (and also for choosing what would be included in the library’s collection).

    I guess only quite novice users would assume that if something was not in the library (and/or the library’s catalogs) that it would not exist.

    Contrast that with today — where there is now an entire generation of kids who seem to believe that if something cannot be found in Google, that it doesn’t exist.

    Even though the rate of illiteracy today is quite astounding already, I now observe also that in recent years an entirely new trend is catching on. People are becoming ever less concerned with reading or writing or behaving as functionally literate persons. Instead: They are becoming more obsessed with being read… — meaning that someone (or some company) is able to trace their moves. Whereas it is becoming ever more rare for people the read or write anything resembling written texts (and/or “literature”), it is becoming ever more commonplace for people to clutch on to gadgets which track everything such quantified fetishists seem to place such a high value on. The typical quantified fetishist will feel much the same way about their gadget fetish as a democratic idealist might view the sanctity of the voting booth.

    In this milieu, there seems to also be a widespread belief that the companies collecting this data will share it publicly out of the warmness of their hearts.

     
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