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    nmw 16:58:00 on 2016/06/13 Permalink
    Tags: , , , branding, , celeb, celebrities, , celebs, , dictators, , , , , , , , , , mesmerization, mesmerize, mesmerized, , politician, politicians, , , , , , , , , , , , ,   

    The Big Data Rationality of Large Numbers: Quantitative Statistics + Fanatical Delusions 

    There are virtually innumerable fans of so-called „big data“. Countless fanatics of this quasi-scientific method will swear on a stack of bibles that if you count anything – it really doesn’t matter what, as that minute detail will certainly „emerge“ from the data itself – you will be rewarded with insights beyond your wildest dreams. Such descendents of bean-counters from previous centuries have moved on to grains of sand, dust particles, the colors of a beautiful sunset, whatever.

    These people may strongly believe in science – without actually understanding much about scientific methods.

    There seems to be a link between such lacking understanding and fanaticism. Let’s go back to one of the greatest leaders of fanatical movements ever: Adolf Hitler was probably one of the most (if not even the most) quintessial dictators of all times. I think what many people overlook, though, in this example is not that he was able to mesmerize such humungous masses, but rather how the masses let themselves become mesmerized.

    Fans follow leaders (perhaps they should instead watch the parking meters 😉 ). There is a sort of quirky rationality to this behavior: When fans follow their leader, they apparently feel they no longer have to think themselves… – they simply accept whatever their leader says (i.e., dictates). This saves energy, because thinking can be quite difficult. Not thinking is easier than thinking.

    The important takeaway is this: If people feel able to let someone else do the thinking, they seem very willing to do so. One way they feel able to enable a dictator to think for them is if / when other people seem to approve of the dictator. Other people’s approval of a dictator seems to make it „OK“ to let the dictator do as he / she pleases… – whether the dictator is a politician, a celebrity, a brand name, or anything anyone happens to be a fan (i.e., a fanatical follower) of.

    When popular brand names such as Google or Facebook sell „big data“, of course they tell naive and innocent consumers a story about how important big data is in order for consumers to be able to find leaders. What they don’t tell such consumers (as those people who are willing to believe this story) is that the „big data“ plans are actually all about tracking consumer behavior. What they don’t tell advertisers is that the consumer behavior they track actually isn’t actually a pot of gold at the end of a rainbow, but merely a fanatical delusion hardly worth any more than a single grain of sand.

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    nmw 13:58:37 on 2016/06/10 Permalink
    Tags: , , , , , , , branding, , , , Gustav Le Bon, impression, impressionability, impressions, influence, Law of large numbers, , , , , , , , , repitition, , , , , ,   

    The Rationality of Large Numbers 

    This is a huge topic – I will not be able to cover it in a single post, not even in just a few posts. What I want to do here and now is to introduce the topic, and to describe why I feel it is so immensely important.

    First: What do I mean by „large numbers“. Oddly, I am not even exactly sure myself. I think I mean at least two things. Most directly and obviously, I mean the statistical and research methodology that is a cornerstone of the scientific method which has been used with such resounding success for hundreds of years already. Basically, this has to do with large populations (whether of people, of atoms or of other things), and how there seem to be quite predictable relationships between characteristics of populations and characteristics of individual members of such populations. Although I do not mean to diminish the importance of the insights gained from such statistical analysis, one point that often seems to get overlooked is that it is nonetheless a belief system – much like a religion, we believe that atoms (and similar properties of phenomena we refer to collectively as „the hard sciences“) behave in accordance to such laws (as „the law of large numbers“) throughout the universe. Nonetheless, to call the entire scientific method into question because of this one intriguing point would be to throw the baby out with the bathwater.

    Let me turn to a much more disconcerting issue with respect to the notion of large numbers. In the scientific approach, it seems quite clear that the aim is to be able to make predictions about populations which basically result from the way a large number of individual members of these populations function. There is, however, also a much more controversial matter – namely, that large populations may also have an impact on individual members. Although this may not be obvious when talking about atoms or similar „inanimate“ phenomena, one would be quite hard pressed to maintain that one single bird is not influenced by actions of the flock, or that one single human is not affected by actions of a mob of people which he or she is a member of.

    Beyond that, over the past century or so it has become blatantly obvious that individuals are not only influenced by actual mobs, but that are even prone to change their behavior on the basis of merely a percieved influence of mobs. The groundbreaking insights of Gustav Lebon at the close of the 19th Century were used with amazing „success“ throughout the 20th Century, and they are still being used today. In many – no: in the vast majority of – countries today, the vast majority of the population believe that the „top result“ for any search using google.com are validated by the vast majority of the population worldwide. Similarly, advertisements shown on facebook.com or on the screens of smartphones are assumed to be backed „by the numbers“.

    In this sense, one can quite reasonably argue that „belief in Google“, „belief in Facebook“, etc. are on par with belief in other religious organizations and/or belief in some kind of infallible oracle.

    At the same time (over the past century or so), there have been significant advances in the scientific approaches used to measure and improve the effectivity of propaganda and manipulation. Today advertising has become something akin to the gold standard of validation with respect to new ideas, innovation and anything modern, successful and/or technologically advanced. I remember seeing billboards advertising apple products nearly everywhere about 10 years ago, and such overwheming repitition was a nearly everpresent and constant reminder that apple was „where it’s at“, plain and simple because apple was everywhere. Today, „everywhere“ has also even eradicated the traditional distinction between „editorial“ and „advertising“ once used in „traditional“ publishing. Today, the „newsfeed“ is populated with many advertisements and product placements, and the vast majority of news consumers view this as a sign of success.

  • Profile photo of nmw

    nmw 14:26:43 on 2016/05/15 Permalink
    Tags: agenda, agenda setting, agendas, , , , , branding, , , , , , , , , , rationalities, , , , , , ,   

    Rational Media, Alternative Media + Mainstream Agendas 

    One point about rational media that deserves particular attention is that they do not require only one standard type of rationality. I will save this point for a future date.

    Today, I would like to entertain another issue: Alternatives.

    This particular point is not about alternative rationalities, but rather the more general freedom of choice from a variety of alternatives. Whether or not a person is rational of type A (e.g. rationalising their point of view with A1, A2, A3, etc.) or rational type B (instead rationalising according to B1, B2, B3, etc.). they may both appreciate the freedom to choose from a diverse palette of products, services, etc. For example, people generally appreciate the freedom to chose among brands – for example they may have a favorite brand of beer, a favorite bicycle brand or a particular style of shoes from a particular brand name shoe designer.

    Likewise, pupils in schools may very well be encouraged to analyse arguments from different points of view. In free and democratic societies, people are encouraged to vote for candidates from a wide range of choices across the political spectrum.

    What about when we turn to search for information? Do we choose among a plethora of search engines? In the past week, how many different search engines do you remember using?

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