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  • Profile photo of nmw

    nmw 10:16:04 on 2016/06/21 Permalink
    Tags: , anti-social, anti-social rationality, , , , , , , , , , , , , , offers, , , , , , search engine optimization, , , spam, spammer, spammers, spamming, , target market, , , ,   

    Spam Index, Shopping Catalog & Co. – An Introduction to Anti-Social Rationality 

    Do you want to be the #1 top result on Google?

    No, thank you.

    To many people this reaction might seem odd.

    Let me backtrack a little. Yesterday I alerted yet another person of the fact that I can see they are using gmail.com as their email server (even though their email address shows merely their own domain name). I had initiated contact, and in the header information to their reply email – well, anyone can see this information, because it is in plain daylight, plain text, plain and simple – there was Google / Gmail. However, because most of the „users“ on the Internet are illiterate, many people think no one will ever notice that their correspondence is being shared with innumerable Fortune 500 companies and governments who are aligned with Google to harvest „insights“ from this data.

    My business contact was surprized, and broke off the contact. Of course Google knows who I am talking about, but I will nonethless respect this person’s privacy. If this information gets shared with other businesses (for example: competitors might pay money for such data, and simply add the cost to the price of their products and/or services), then it was not me, but rather the organization that is the world’s leading provider of industrial espionage software (aka Google).

    I am often disappointed and regret the widespread illiteracy. But at least I am not myself one of the suckers whose private information gets sold to the highest bidder.

    I think many people consider my complacency illusory and backwards. After all: If you want to show up on the Google website, wouldn’t you be happy to let them probe your interior, private and confidential business communications?

    No, not really – but thank you very much for the FREE OFFER! 😉

    I have many websites that rank very well (but no thanks to any sort of „special consideration“) on pretty much all search engines. Indeed, if there were a search engine they did not rank well on, then people would probably eventually avoid using it simply because the results on such a search engine would „suck“. Many years ago I sent Matt Cutts a „tweet“ showing him there was something wrong with Google and then they fixed it. You might be able to still find our exchange on twitter.com – but you would have to go back many years (I haven’t used twitter for… OMG, IDK how long).

    One thing you need to consider if you actually get a website to rank well on such so-called „search engines“ (BTW: many / most businesses which track „search engines“ are usually unable to define what is / isn’t a „search engine“), then you should be ready for spammers. If you are not ready, your site will be flooded with spam in a matter of minutes. Most of this spam is generated by robots, and robots work very fast. Being the top result on Google is an open invitation to having your inbox overflowing with love from a wide variety of „artificial intelligence“ machines. I, personally, have little or no interest in such robotic affection.

    I actually even have little interest in ranking highly on Google. In my opinion, the results are already so shoddy that I feel showing up on Google is sort of like showing up at a thug lineup. Most company websites where the company marketing team prides itself for its high ranking on Google are sending a very clear message to consumers: „We paid a lot of money to show up here, so if you buy from us you will probably need to pay a little more“. There is very little indication of quality or reliability from showing up on Google or Facebook or Youtube or whatever most people think of as a general „search engine“. At least Facebook seems to be honest about the need to pay money, but I really don’t think that would actually motivate me to waste it on reaching billions of people (and/or robots) with very limited literacy skills. Most such people (and/or computers) would probably not even understand (and/or act on) the most clearly written message anyways. They are usually primarily searching for a free lunch, flashing lights, bells and whistles – and I am not interested in offering anything like that. I am prepared to offer people and businesses affordable solutions, but I don’t want to be your slave.

     
  • Profile photo of feedwordpress

    feedwordpress 18:01:44 on 2014/04/03 Permalink
    Tags: anti-social, , , , , , , , , , , , employee, employer, , , , , , , , labor market, narcissism, narcissistic, , , product, , , , self promotion, , , , , , , west, western   

    What is right / wrong, good / bad about self-promotion 

    In the 20th century, self-promotion acquired a bad name. I think I can explain why, but explanation is rather complicated.

    After the modern capitalism was invented in the 18th century and became widely established throughout the western hemisphere in the 19th century, the 20th century further developed capitalistic enterprise on a strong foundation, as social organization and supportive legal frameworks spread across the globe, especially in the “free market” economies of the so-called “developed” nations and the countries that comprised what simply became known as “The West”.

    In particular, employment became the economic cornerstone of many such western economies. People no longer worked for themselves, increasingly people worked for companies… and companies sold products and services. The “labor pool” was conceived of as an ever-present and adaptable supply which a company might hire at will (or not). By and large, the supply of labor became a clandestine market in which employers could choose to invite candidates behind closed doors and offer those deemed willing and able to do as ordered to become employees.

    More and more humans became beings with the qualification and the ability to follow orders. As time went on, those characteristics which qualified and enabled humans to follow orders became the quintessential characteristic of the free market human being. For the vast majority of people, entrepreneurial spirit became completely eradicated — and by the end of the 20th century it was all but completely destroyed in the social fabric. The most marked sign of this thwarting of the human spirit is the notion of “unemployment” — the state of not having a job in which the employee follows the orders of his or her master or boss.

    Today we live in a world in which we have inherited a social order that frowns upon insubordination — because subordination has become the defining characteristic of a well-adapted individual. A person who freely declares to be willing and able to do something by themselves is treated with utmost skepticism. We do not expect our products and services to be offered by people. We expect such things to be companies with brand names. We value the brand, not the person.

    It is in this vein, that the person who engages in self-promotion is today seen as narcissistic and perhaps even anti-social. The main thing that is bad or wrong about self-promotion is that society tends to condemn it (and this is especially true of free market western societies based on “labor market” / “employment” capitalism). The main thing that is right or good about self-promotion is that it establishes a healthy and self-confident self-image… — it is the socialization of self esteem. A society that supports self-promotion enables its members to identify themselves as willing and able to function in a socially productive manner.

     
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