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  • Profile photo of nmw

    nmw 10:16:04 on 2016/06/21 Permalink
    Tags: advertising, , anti-social rationality, , , , , , , , , , , , , , offers, , , , , , search engine optimization, , , spam, spammer, spammers, spamming, , target market, , , ,   

    Spam Index, Shopping Catalog & Co. – An Introduction to Anti-Social Rationality 

    Do you want to be the #1 top result on Google?

    No, thank you.

    To many people this reaction might seem odd.

    Let me backtrack a little. Yesterday I alerted yet another person of the fact that I can see they are using gmail.com as their email server (even though their email address shows merely their own domain name). I had initiated contact, and in the header information to their reply email – well, anyone can see this information, because it is in plain daylight, plain text, plain and simple – there was Google / Gmail. However, because most of the „users“ on the Internet are illiterate, many people think no one will ever notice that their correspondence is being shared with innumerable Fortune 500 companies and governments who are aligned with Google to harvest „insights“ from this data.

    My business contact was surprized, and broke off the contact. Of course Google knows who I am talking about, but I will nonethless respect this person’s privacy. If this information gets shared with other businesses (for example: competitors might pay money for such data, and simply add the cost to the price of their products and/or services), then it was not me, but rather the organization that is the world’s leading provider of industrial espionage software (aka Google).

    I am often disappointed and regret the widespread illiteracy. But at least I am not myself one of the suckers whose private information gets sold to the highest bidder.

    I think many people consider my complacency illusory and backwards. After all: If you want to show up on the Google website, wouldn’t you be happy to let them probe your interior, private and confidential business communications?

    No, not really – but thank you very much for the FREE OFFER! 😉

    I have many websites that rank very well (but no thanks to any sort of „special consideration“) on pretty much all search engines. Indeed, if there were a search engine they did not rank well on, then people would probably eventually avoid using it simply because the results on such a search engine would „suck“. Many years ago I sent Matt Cutts a „tweet“ showing him there was something wrong with Google and then they fixed it. You might be able to still find our exchange on twitter.com – but you would have to go back many years (I haven’t used twitter for… OMG, IDK how long).

    One thing you need to consider if you actually get a website to rank well on such so-called „search engines“ (BTW: many / most businesses which track „search engines“ are usually unable to define what is / isn’t a „search engine“), then you should be ready for spammers. If you are not ready, your site will be flooded with spam in a matter of minutes. Most of this spam is generated by robots, and robots work very fast. Being the top result on Google is an open invitation to having your inbox overflowing with love from a wide variety of „artificial intelligence“ machines. I, personally, have little or no interest in such robotic affection.

    I actually even have little interest in ranking highly on Google. In my opinion, the results are already so shoddy that I feel showing up on Google is sort of like showing up at a thug lineup. Most company websites where the company marketing team prides itself for its high ranking on Google are sending a very clear message to consumers: „We paid a lot of money to show up here, so if you buy from us you will probably need to pay a little more“. There is very little indication of quality or reliability from showing up on Google or Facebook or Youtube or whatever most people think of as a general „search engine“. At least Facebook seems to be honest about the need to pay money, but I really don’t think that would actually motivate me to waste it on reaching billions of people (and/or robots) with very limited literacy skills. Most such people (and/or computers) would probably not even understand (and/or act on) the most clearly written message anyways. They are usually primarily searching for a free lunch, flashing lights, bells and whistles – and I am not interested in offering anything like that. I am prepared to offer people and businesses affordable solutions, but I don’t want to be your slave.

     
  • Profile photo of nmw

    nmw 16:58:00 on 2016/06/13 Permalink
    Tags: advertising, , , , , celeb, celebrities, , celebs, , dictators, , , , , , , , , , mesmerization, mesmerize, mesmerized, , politician, politicians, , , , , , , , , , , , ,   

    The Big Data Rationality of Large Numbers: Quantitative Statistics + Fanatical Delusions 

    There are virtually innumerable fans of so-called „big data“. Countless fanatics of this quasi-scientific method will swear on a stack of bibles that if you count anything – it really doesn’t matter what, as that minute detail will certainly „emerge“ from the data itself – you will be rewarded with insights beyond your wildest dreams. Such descendents of bean-counters from previous centuries have moved on to grains of sand, dust particles, the colors of a beautiful sunset, whatever.

    These people may strongly believe in science – without actually understanding much about scientific methods.

    There seems to be a link between such lacking understanding and fanaticism. Let’s go back to one of the greatest leaders of fanatical movements ever: Adolf Hitler was probably one of the most (if not even the most) quintessial dictators of all times. I think what many people overlook, though, in this example is not that he was able to mesmerize such humungous masses, but rather how the masses let themselves become mesmerized.

    Fans follow leaders (perhaps they should instead watch the parking meters 😉 ). There is a sort of quirky rationality to this behavior: When fans follow their leader, they apparently feel they no longer have to think themselves… – they simply accept whatever their leader says (i.e., dictates). This saves energy, because thinking can be quite difficult. Not thinking is easier than thinking.

    The important takeaway is this: If people feel able to let someone else do the thinking, they seem very willing to do so. One way they feel able to enable a dictator to think for them is if / when other people seem to approve of the dictator. Other people’s approval of a dictator seems to make it „OK“ to let the dictator do as he / she pleases… – whether the dictator is a politician, a celebrity, a brand name, or anything anyone happens to be a fan (i.e., a fanatical follower) of.

    When popular brand names such as Google or Facebook sell „big data“, of course they tell naive and innocent consumers a story about how important big data is in order for consumers to be able to find leaders. What they don’t tell such consumers (as those people who are willing to believe this story) is that the „big data“ plans are actually all about tracking consumer behavior. What they don’t tell advertisers is that the consumer behavior they track actually isn’t actually a pot of gold at the end of a rainbow, but merely a fanatical delusion hardly worth any more than a single grain of sand.

     
  • Profile photo of nmw

    nmw 13:58:37 on 2016/06/10 Permalink
    Tags: , , , advertising, , , , , , , , Gustav Le Bon, impression, impressionability, impressions, influence, Law of large numbers, , , , , , , , , repitition, , , , , ,   

    The Rationality of Large Numbers 

    This is a huge topic – I will not be able to cover it in a single post, not even in just a few posts. What I want to do here and now is to introduce the topic, and to describe why I feel it is so immensely important.

    First: What do I mean by „large numbers“. Oddly, I am not even exactly sure myself. I think I mean at least two things. Most directly and obviously, I mean the statistical and research methodology that is a cornerstone of the scientific method which has been used with such resounding success for hundreds of years already. Basically, this has to do with large populations (whether of people, of atoms or of other things), and how there seem to be quite predictable relationships between characteristics of populations and characteristics of individual members of such populations. Although I do not mean to diminish the importance of the insights gained from such statistical analysis, one point that often seems to get overlooked is that it is nonetheless a belief system – much like a religion, we believe that atoms (and similar properties of phenomena we refer to collectively as „the hard sciences“) behave in accordance to such laws (as „the law of large numbers“) throughout the universe. Nonetheless, to call the entire scientific method into question because of this one intriguing point would be to throw the baby out with the bathwater.

    Let me turn to a much more disconcerting issue with respect to the notion of large numbers. In the scientific approach, it seems quite clear that the aim is to be able to make predictions about populations which basically result from the way a large number of individual members of these populations function. There is, however, also a much more controversial matter – namely, that large populations may also have an impact on individual members. Although this may not be obvious when talking about atoms or similar „inanimate“ phenomena, one would be quite hard pressed to maintain that one single bird is not influenced by actions of the flock, or that one single human is not affected by actions of a mob of people which he or she is a member of.

    Beyond that, over the past century or so it has become blatantly obvious that individuals are not only influenced by actual mobs, but that are even prone to change their behavior on the basis of merely a percieved influence of mobs. The groundbreaking insights of Gustav Lebon at the close of the 19th Century were used with amazing „success“ throughout the 20th Century, and they are still being used today. In many – no: in the vast majority of – countries today, the vast majority of the population believe that the „top result“ for any search using google.com are validated by the vast majority of the population worldwide. Similarly, advertisements shown on facebook.com or on the screens of smartphones are assumed to be backed „by the numbers“.

    In this sense, one can quite reasonably argue that „belief in Google“, „belief in Facebook“, etc. are on par with belief in other religious organizations and/or belief in some kind of infallible oracle.

    At the same time (over the past century or so), there have been significant advances in the scientific approaches used to measure and improve the effectivity of propaganda and manipulation. Today advertising has become something akin to the gold standard of validation with respect to new ideas, innovation and anything modern, successful and/or technologically advanced. I remember seeing billboards advertising apple products nearly everywhere about 10 years ago, and such overwheming repitition was a nearly everpresent and constant reminder that apple was „where it’s at“, plain and simple because apple was everywhere. Today, „everywhere“ has also even eradicated the traditional distinction between „editorial“ and „advertising“ once used in „traditional“ publishing. Today, the „newsfeed“ is populated with many advertisements and product placements, and the vast majority of news consumers view this as a sign of success.

     
  • Profile photo of nmw

    nmw 15:36:22 on 2016/05/19 Permalink
    Tags: advertising, , , cognizance, cognizant, , , , , , , , , , , , , , , , , , , , , , , , sapience, sapient, , , , , web sites, , ,   

    First Essay on Rational Media 

    I recently mentioned my new and improved „rational media“ concept… – now I want to begin to try to unpack that idea. Of course, it’s complicated.

    Let me start off with something simple: media (in general). What makes something „media“ (or a „medium“) is not the medium itself, but rather the way people use it. For example: A bottle is just a bottle and not yet a medium. If your concept of „bottle“ presupposes that it’s a medium (for transporting liquids), then you could also just call it an object. The object is not the medium.

    When one person uses the object to deliver something to someone (whether a liquid or a message or whatever), then that object becomes a medium. Why does this matter?

    It matters because that is what the common notion of a „website“ is. When most people talk about websites, they are not actually referring to web sites, but rather the HTML code, the software running on the server, the database, even the wires and cables, the computer being used to display what the user sees, and a lot of other stuff. In the end, they mean what they see when they enter the website’s address (i.e., the web site) into the browser’s location bar. Many people don’t even know what a web browser is, let alone a location bar. Ask 10 people at Times Square what a location bar is, and I bet the majority will look at you kind of funny.

    Long story short: A website is no more a medium than some random object made out of glass. Only when people visit a web site (i.e., a location on the web) with the appropriate technology (e.g. a smartphone, laptop, computer, etc. with some sort of „web browser“ software installed) does a website become a medium.

    So what is „rational media“? Media are rational if/when there is some kind of rational thought process involved when the user decides to visit a certain web site (i.e., location). Here’s a simple example: A user wants to know what the weather will be like today or tomorrow, and therefore they visit weather.com. Or they want to know what people are twittering about, and therefore they visit twitter.com. When they give such instructions to a web browser, then that results in them seeing something on their screen, and they usually call whatever they see „the website“.

    It is important to note that the way I use „rational“ is different than the way the term has often been used in the past. The way the term has been used for many millennia, people often think it has to do with a particular kind of logic – or that there is such a thing as being irrational. The way I use the term, there is no such thing as being irrational – instead: every kind of thinking is rational in its own way.

    Sometimes people say something like „I wasn’t thinking“. This is probably false. What probably happens in such cases, is that people think without being aware of what they are thinking. In the tradition of Freud, psychologists often refer to this as „unconscious“ thinking. Indeed: suggestions which appeal to such thinking are commonly used in advertising.

    Is acting upon enticing or seductive suggestions irrational? I feel it is no more irrational than smiling or hugging or kissing someone. Many such behaviors are also ways of thinking which are sort of „hard coded“ into our mental apparatus. We may not feel we are thinking or behaving rationally, but I think it is more straightforward to consider such motivations to be simply a different kind of rationality… – perhaps nature‘s rationality?

    Does this mean that all media are rational media – sort of like all of nature is natural? Maybe it does – I am not sure yet. At the moment, I feel it is sufficient to say that there are different kinds of rationality. I do feel that in order to be rational, there has to be (at the very least) some sort of decision involved (and perhaps even that such decisions must be made by humans, animals or similar „living“ and/or „cognizant“ beings). I can also imagine a situation in which a nit-picker might be inclined to segment this sort of rationality from that sort of rationality with a fine-toothed comb, and thereby come to the conclusion that there is no such thing as a ridiculous thought.

     
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