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    nmw 16:06:05 on 2016/01/20 Permalink
    Tags: abnormal, , , advertiser, , , , , , , , digital media, digitalisation, digitalization, , , , , , , , , , , , , , , , market research, , , , , , messages, , mob, mobs, , normal, , , , rumor, rumors, rumour, rumours, , smart, , , , , , , , , untrue   

    Propaganda + Subjectivity in Retard Media 

    I was recently discussing a radio program with a friend who understands media quite well – but who seemed to be „playing dumb“ during the discussion. The radio program in question was a German one – BR’s Radiosalon had broadcast a debate about privacy versus the „espionage“ tactics used by many online media giants (I used the word „espionage“ to describe the behavior of such mega-media companies’ data gathering techniques, the BR Radiosalon program was actually called „Wie soll unsere digitale Zukunft aussehen?“ )

    My friend is an acclaimed scientist with a deep understanding of statistics, research methodology, etc. I have a great deal of respect for his work, and I do not wish to ridicule him. On the contrary, the views he expressed are actually quite widespread and widely considered to be quite “normal” (I will get back to this aspect of “normal vs. abnormal” further below in this post). Indeed, these views were also discussed in the radio program.

    The point in question is whether or not people have “something to hide” (though in my opinion the more crucial issue is that most people seem to have little or nothing to show). I agree with my friend that there is little to be concerned about if / when other people collect data (indeed, I am even of the opinion that data cannot really be “owned” — the way I see it, data are always freely available to anyone or anything that can recognize them). If someone sees me and scribbles onto a notepad that my race is “caucasian”, then their racism is their problem, not mine. Whether other people check off boxes or fill in blanks has nothing to do with me — instead, it is all about their point of view, perspective, biases, prejudices, etc. I couldn’t care less if large media companies record data about me or my behavior — unless they use this data to lie about me or to propagate rumors which are untrue.

    If a larger portion of the population were more literate, more numerate, etc., then even such misinformation and propaganda would not really matter very much (cf. also this post by Gavin Patterson, CEO of BT). The other day I posted a “heatmap” graphic that was used in an article which was purported to be about how much of a webpage is commonly read. Of course it is impossible to measure whether a person actually reads something, but that did not prevent the author from pontificating profusely on the topic.

    Apparently, the vast majority of people are less interested in literacy than they are in belonging to a crowd.:

    Freud was saying that masses are bound by libidinal forces. They love each other and delegate their ideas and ideals to the chap on top. […] Hate is delegated to the others outside. — Dr. Leopold Löwental (39:50 – 40:25) in the BBC documentary “Century of the Self (Part 1): Happiness Machines”

    Belonging to a crowd is normal, not belonging is abnormal. No one wants to be abnormal, and the media propaganda machinery is based on a foundation of belonging to the crowd, riding on the bandwagon, etc.

    Today, few members of the complacent illiterate generation realize that what they perceive to be “objective” news are actually usually personalized (and therefore “subjective“) marketing messagesespecially online. People visit facebook.com quite often, but they rarely (if ever) realize that the “news” they receive via their “newsfeed” is anything but objective. Likewise, the phrase “just Google it” is commonly understood to mean that Google is also objective. If fact, nothing could be further from the truth: Google is a corporation focused on maximizing profit — and that means showing you (the Google user) links they expect you will click on, such that the corporation (Google) will be paid by advertisers (and note that the link does not even need to be an advertisement — Google will also make money by displaying the advertisements controlled by Google which are displayed on the page, i.e. the so-called “organic” link the Google user clicked on). The fact that Google is a money-printing machine is a testament to the high degree of illiteracy we continue to observe today. Most members of the complacent illiterate generation are suckered into believing some subjective marketing message is actuallynews” — and that it is what the “normal” crowd also believes, that it is true, an objective truth, etc. — many times over each and every day.

    At this point in the discussion, another friend chimed in and said “I cannot manage my daily life without my smartphone” (and the smartphone is made by the very same media conglomerates which profit from selling advertising disguised as “news”, “notifications”, etc.). Hence, the mass of men (and women, too) continue to lead lives of quiet normalcy, guided by advertising messages which cater to duping illiterate suckers into believing everything is hunky dory because they are normal (and also users of “advanced technology”).

    Note that I don’t believe either of my friends should be called a “sucker“. In my opinion, they are simply illiterate (which most people refer to with the term “digital literacy“). They seem to be cognizant of their illiteracy — and yet they nonetheless remain complacent.

     
  • Profile photo of feedwordpress

    feedwordpress 19:01:26 on 2014/03/02 Permalink
    Tags: , advertiser, , , , evidence-based, , , , ,   

    Evidence-Based Life: What it takes to be somebody 

    Are you alive? You very well may be — but is there any evidence of that fact? What evidence exists that your brain is actively functioning, such that every now and then it may produce something like thoughts, feelings, ideas, etc.?

    Do you think clicking a “like” button on facebook counts? Or maybe turning on your phone such that dozens of companies in Silicon Valley are able to track your geographic location, and maybe some of them might ask you to “check in”, to “check something out”, to buy something or maybe to sign up, perhaps to sign on the dotted line?

    What designs do you have for the world? What creative ideas are you coming up with? How would anyone know about them? By being your friend on facebook?

    No facebook is made for advertisers, so unless you are going to pay facebook money, that avenue will not lead to any evidence that you are a part of the universe… — roll again!

     
  • Profile photo of feedwordpress

    feedwordpress 12:46:07 on 2013/11/10 Permalink
    Tags: , , advertiser, , , , , , carpe diem, , , , , currency, current, , , , exist. existence, , , , , , , , , real time, realtime, , , seize the day, sponsor, sponsors, , ,   

    How to create your future 

    Today, when people use retard media to search for what was created in the past — whether that be 5 minutes ago or 5 years ago — many will sub-consciously realize that search engines like Google have no interest in giving away a free lunch, and so they are inclined to click on so-called “sponsored results” because they think that if someone is willing to pay a lot of money to show up on Google, then they must be smart, right?

    In my opinion, paying money to show up in retard media websites mainly shows the type of audience you wish to address. People who pay to show up in Google attempt to address everyone… many do not realize that smart people do not waste their time on Google.

    Speaking of wasting time, there are probably just as many people — if not even more — wasting their time on other retard media websites like Facebook, where neither future nor past exist. The only thing that exists on these websites is the present, and many of the people do not realize that the present they see is the one that is being advertised.

    The truly revolutionary future will be neither televised nor advertised — it will simply be created. Poor ideas, gimmicks and hoaxes are likely to show up at Google and Facebook as “sponsored results” or “sponsored stories”, but the sponsors (advertisers) have little or no control over who is going to see the message or story as intended. Google and Facebook are very secretive about their censorship algorithms (Google actually calls these “search algorithms” in order to further mislead the naive public with their hoax).

    People and companies who take their own future into their own hands do not let an intermediary interfere with their communications. Instead, these people and companies will seek to engage with each other in the near future (and also in the more distant future) by expressing their intentions in the present. Messages do not propagate immediately (in so-called “real time”), there is always a certain degree of lag.

    Among the most effective channels of propagation are Wisdom of the Language websites (and Wisdom of the Language websites are usually also among the most efficient channels). For example, weather.com probably has the most up-to-date information about weather (from a commercial source), and also the most comprehensive information, the most reliable information, etc. The community of people and companies who gather here are presumably all engaged in some way or other with the “weather” topic… whether currently or in the near or more distant future.

    Yet one thing is certain: When, at some point in the future, someone seeks to engage with a topic, then that person will find only information that has been shared previously. In other words, to create the future, you must share your ideas about it beforehand. No better time than the present — why not do it now?

    The longer you remain silent, the longer it will take for you to come into existence. If you do not speak up now, then the chance that you will not be heard or listened to — that you will essentially not exist — tomorrow is far greater than if you seize the day today.

     
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